Copy vs Content: What’s the Difference?

So, until relatively recently, I actually wasn’t sure what the difference is between copy writing and content writing. But, since I am now older and wiser, (and since I did a fair amount of research for my own good) I’ve decided to share with you what the differences are.

Knowing the difference between the two will definitely help you out when
a) hiring a freelancer or full-time employee to do your writing
b) writing your own pieces for different purposes

Let’s jump in.

What is Copywriting?’

This is the kind of writing you do to get a sale. It is designed to move your audience through the funnel and is persuasive and emotive. You use your brand persona to get your audience to support you. Copywriting is used everywhere, from YouTube scripts, to emails and social media.

What is Content Writing?

Content writing is the art of subtly educating your audience about your brand while providing valuable content for them to enjoy. It’s more about sharing stories, connecting with people and showing your brand persona, rather than using it to sell. The end goal may still be to make sales, but an ongoing focus is providing your audience with valuable material that they can enjoy, be inspired by and learn from.

So, what do we do at the Grammar Goblin?

Although we can do copywriting, our passion is really with content writing. We love the story sharing, the beautiful words and phrases and getting to connect our clients with their audience in a genuine and meaningful way.

Have a look at our video on content creators here: https://www.youtube.com/watch?v=HjQR9IfRW7w&t=12s

If you are looking for a good writer who loves to provide meaningful and inspired content for your blog, emails, social media posts, YouTube scripts and website, then give us a shout.

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